Ayesha KhanYou might think running ads is the only way to boost sales but let me tell you an optimized product title can multiply your conversions without costing a dime!
We all know, TikTok Shop is a discovery-driven platform where shoppers often find products through search. So, if your title is clear, keyword-rich, and enticing, it acts as a 24/7 salesperson, pulling in buyers without extra ad spend.
In fact, a well- written product title can be a silent sales machine for you. Here’s how.
- Improve search rankings (thanks to SEO-friendly keywords)
- Increase click-through rates (by being enticing and relevant)
- Reduce returns & confusion (by accurately describing the product)
But how do you write a title that checks all these boxes? Let’s break it down.
Step by Step Process to Write Product Title For TikTok Shop
Follow these simple steps to craft titles that grab attention, boost visibility, and drive sales. Let’s start with the fundamentals.
Step 1: How to Add or Edit Your Product Title
You have three ways to list products on TikTok Shop:
1. One-by-One Upload
- When adding a product manually, TikTok’s algorithm generates a smart title suggestion along with SEO keywords.
These recommendations help your product appear in relevant searches. It is highly recommended to use these SEO keywords.
- How to edit later: Go to Seller Center > Products > Manage Products > Edit next to your listing
2. Bulk Upload
- Ideal for sellers with large inventories.
- Navigate to Seller Center > Products > Bulk Action > Bulk Edit Products.
- Select items, choose the “Basic Information” template, and update titles in bulk.
3. TikTok’s Product Optimizer Tool
- For extra help, go to Product > Product Optimizer for AI-generated title suggestions and SEO keywords.
Pro Tip: Not all products get AI suggestions, so always double-check for accuracy.
Step 2: Key Rules for High-Converting Titles
To create an optimized title for your products, you must follow these rules recommended by TikTok Shop.
40-80 characters
Your product title should be between 40-80 characters. This title is short enough to scan and detailed enough to inform your audience about your
Follow the Best Structure
Follow this formula to divide your character limit for product title. It should include the following
Brand (if authorized) + Key Feature + Product Type + Size/Quantity
Example: *”CrystalGlow 24K Gold Facial Serum – 30ml (Anti-Aging & Hydrating)”*
Match the Title with the Product Image
It is important to match your product title with the product image. For example if the title says “Pink Wireless Headphones” the image must show exactly that.
Use 2-3 Relevant Keywords
Using relevant keywords helps with TikTok’s search algorithm.
What to Avoid While Writing a Product Title
TikTok does not allow or promote certain titles. Here’s what you should avoid.
- Titles with only numbers, codes, or special characters (e.g., “XZ-450#@”) – These are not allowed and hurt visibility.
- Promotional language (e.g., “50% OFF TODAY!”) – TikTok prohibits this in titles.
- Seller names, URLs, or contact info – Keep it product-focused.
- Misleading claims – If it’s not in the image or description, don’t include it.
Real-Life Examples of Good vs. Bad Titles
Good Titles:
- “EcoSmooth Bamboo Toothbrush – Soft Bristles (Pack of 4)”
- “FlexiFit Yoga Pants – High-Waisted & Stretchy (Black, Medium)”
Bad Titles:
- “Toothbrush” (Too vague)
- “AMAZING DEAL!! BUY NOW!! #1234” (Includes promo text and irrelevant symbols)
Final Tip: Test & Optimize!
TikTok Shop is highly dynamic, so what works today might need tweaking tomorrow. Try different title variations, track performance, Tiktok Shop listing guides and use TikTok’s Product Optimizer for data-driven suggestions.
By following these best practices, you’ll create titles that attract clicks, improve SEO, and drive more sales, giving your TikTok Shop business the boost it needs!
Still confused about how to write the best titles for your product? Leave a comment below, our team will contact you asap!
