How to list products on TikTok Shop (Full Guide with Examples)

Have you listed many products on your TikTok shop but haven’t received many orders?

Just adding a product isn’t enough. It needs to be structured to grab attention and convince buyers to make a purchase.

TikTok’s algorithm favors well-optimized listings, meaning your product is more likely to be discovered if you include clear and compelling titles, high-quality images, detailed descriptions, and the right category and attributes.

I have applied these strategies to my own store, and the results speak for themselves.

Check out the image below to see how an optimized listing performs better on TikTok Shop.

You can do this too!

After just 10-15 minutes of learning and applying these techniques, you’ll be able to optimize your listings and start seeing better results—just like I did.

So, let’s get started and make your TikTok Shop listing stand out to get more orders!

Step-by-Step Guide to Listing a Product on TikTok Shop

1.Finding the Add Product Section

To start listing your product, you first need to access the TikTok Shop Seller Center. This is the dashboard where you can manage your store, add new products, track orders, and view analytics.

Here’s how you can navigate to the product listing section:

1.1 Login to your TikTok Shop Seller Center using your registered account

Go to the search console of your choice, like Google, and type “TikTok Shop Seller Login” along with your region. For example, if your store is in the UK or USA, search for “TikTok Shop Seller Login UK” or “TikTok Shop Seller Login USA.”

Now, you’ll see the “TikTok Seller Login” option in the search results. Click on it.

Enter the email and password you used during registration and click the Login button.

You will receive a one-time password (OTP) on your registered Gmail account.

Enter the OTP, and you’ll be redirected to the TikTok Shop Seller Center homepage.

1.2 On the homepage, look for the “Products” section in the sidebar.

1.3 Click on “Products” to open the manage products page here will be the “Add new product” button.

2. Uploading High-Quality Product Images

Now, let’s start creating your listing!

The first and most important step in TikTok Shop is adding product images. Since TikTok is a visual-first platform, high-quality images can make your listing stand out and attract potential buyers.

So, what guidelines should you follow when uploading pictures?

Choose high-quality, clear, and professional-looking images of your product.

The recommended image size is 600 x 600 pixels for the best display.

TikTok recommends adding at least 5 images, but you can upload up to 9 images maximum.

We should at least add 5 pictures even if you don’t have all 9 available. Ensure you upload at least 5 images.

To make your listing more appealing, use images that highlight different angles and key features of the product.

3. Writing an Attention-Grabbing Product Title

Your product title is one of the first things shoppers notice, and it plays a big role in whether they click on your listing.

A well-optimized title doesn’t just increase impressions—it also boosts clicks and conversions.

Here’s how to write an effective title:

• Keep it concise – You can use up to 255 characters, but the ideal length is between 80-120 characters for better readability.
• Make it easy to read – The title should be clear and understandable at a glance. Avoid unnecessary words or complicated phrasing.
• Use relevant keywords – Think like a buyer! What would you type when searching for this product? Use high-ranking keywords to make your product more discoverable.
• Avoid marketing terms – TikTok has strict policies, so do not include prices, discounts, or promotional words like “Best Selling,” “Exclusive,” “Freebie,” or “Giveaway,” as these can lead to violations.
• Follow a Structure – Structure your title as begin with the brand name (if approved), followed by the product type, key features, size, and color.

• Pro Tip – Go to different platforms like Amazon and eBay, search for the item you want to list, and carefully observe their titles and keywords. You can include those keywords in your title.

• Caution – Don’t use branding words unless you have brand approval.

Here’s an example title to give you a better idea:

4 Choosing the Right Product Category & Brand

Selecting the correct product category ensures your item appears in relevant searches, making it easier for buyers to find.

TikTok suggests a category based on your title, so make sure to choose the right one.

If your item is placed in the wrong category, you are not following TikTok’s policies and may face violations.

{ For TikTok shop violation removal services you can contact us)

So, always be careful while selecting the category, as it also affects your sales.

The second important thing in this section is the “Brand“.

Including a recognized brand (if applicable) builds trust and improves visibility.

If you don’t have brand approval, simply select “No Brand“.

Always ensure both are accurately chosen to enhance discoverability and sales.

When you select the category, you will see the “Brand” option, as shown in the image below.

5. Adding Product Attributes

Adding the right product attributes helps your item appear in relevant searches and provides buyers with important details.

• Attributes are required based on your item and category, so whenever you change the category, the required attributes will also update accordingly.
• Fill in all required attributes accurately, such as Manufacturer, Quantity Per Pack, Material, Manufacturer Warranty, and Model.
• Attributes marked with a “Red Star” are mandatory and must be filled in.
• The more attributes you add, the better your product will rank in search results.
• Make sure the attributes match your product exactly to avoid misleading buyers.
• Incorrect or missing attributes can affect visibility and sales.

Providing complete and accurate attributes builds trust with buyers and increases sales. Please check the image below.

6. The Art of Writing a Powerful Product Description

Your product description is your chance to convince buyers why they need your item.

A clear, detailed, and engaging description can boost sales and improve search rankings.

Here’s how to write an effective product description:

• I recommend using TikTok’s AI description generator to make the process easier.
• Take your product title, add it to the Product Description Generator, and click “Generate“.
• Create a catchy heading for the description and format it as H1 to clearly define its purpose.
• Add images in the description to enhance visibility and attract customers.
• Use bullet points to make the details easy to read.

A well-written description not only informs but also persuades buyers to make a purchase!

7. Uploading a Product Video

Since TikTok is a platform for posting and watching videos, videos matter a lot. However, a good video can greatly impact engagement and sales.

Videos help customers understand the product better, increasing their chances of making a purchase.

If you’re not a video editor, you can still create a great video by following these steps: Live & Video >> Shoppable Videos >> Create Video.

You can not only make product videos but also upload them directly to your TikTok account from here.

One viral video can take your shop from zero to hero! We’ll discuss how videos impact your store in the Creator Section.

Adding Sales Information

In this Portion, you can add variation listings if you have multiple colors and models. Add them under a single listing. If your listing ranks well, it will include all variations, increasing visibility and bringing in more orders.

Another important aspect of this section is “Price & Stock”. Here, you need to provide details about:

1. In this section you can use these product identifier codes to improve product visibility and ensure accurate listing:
2. GTIN (Global Trade Item Number) – Recognized worldwide for product identification.
3. EAN (European Article Number) – Commonly used in European markets.
4. UPC (Universal Product Code) – Standard barcode for North America.
5. ISBN (International Standard Book Number) – Specifically used for books.
6. The other thing in this section is that you need to provide the retail price (the price before any promotion).
7. Thirdly, you need to mention the quantity available for this item.
8. Last thing is to provide an SKU. SKU (Stock Keeping Unit) is a unique code assigned by the seller to track inventory. It helps in managing stock, quickly finding products, and organizing listings efficiently.

Ensuring Product Compliance

Product compliance means “you need to confirm that the listed product meets the legal, safety, and regulatory standards required for sale in specific markets“.

It includes safety regulations, labeling, certifications, and environmental guidelines to prevent legal issues and build consumer trust.

Adding product compliance details to the listing assures customers of the product’s safety, quality, and regulatory approval, giving them confidence in their purchase.

10. Setting Up Shipping & Submitting for Approval

The last step before submitting your listing for approval is to provide the item’s weight, including packaging, and its package dimensions.

After that, the system will calculate the shipping fee based on the given weight and dimensions if you have set the shipping charges accordingly.

TikTok allows shipping templates to be set based on both weight and quantity.

PRO TIP:

If you are doing drop shipping, you should select the shipping templates as “Fulfilled by Seller” and charge shipping based on quantity.

Submit For Review

The last step is to submit the listing for review. On the right side at the top, press the button to submit.

TikTok will review it, and if all requirements are met, the listing will go live for customers.

Conclusion:

I hope you are now not only able to create a listing but also optimize it effectively.

You can bring good organic orders to your store by following the steps mentioned above.

If you don’t have time to manage your store or shop, we can help you generate sales with over 60% ROI.

We also have a special gift ( TikTok shop checklist ) for you! If you’d like to receive it, simply comment ‘YES‘ to get it.