How to Ungated Restricted Category on TikTok Shop

Have you ever tried to list a product on TikTok Shop but found it stuck in draft or rejected because of category rules? You’re not the only one. TikTok Shop divides products into different groups. Some are easy to sell, some need special approval, and some are not allowed at all. Knowing these rules and how to get approval for restricted categories can really help your business grow.

If you want to unlock restricted categories and start selling your products without worry, this guide will show you step-by-step how to do it. TikTok Shop has over 15 million active users in the U.S. every month, so getting approved to sell in popular categories can help you reach more customers and increase sales.

In this blog, we will explain the different TikTok Shop product categories, how to apply for approval, what documents you need, common mistakes to avoid, and tips to get approved faster. This way, you can sell with confidence and grow your TikTok Shop business.

Before we discuss how to unlock restricted categories on TikTok Shop, let’s first understand the different product categories. This will help you know the rules and get your products approved faster.

Product Categories on TikTok Shop: Know Before You List

Understanding TikTok Shop’s category system is key to staying compliant and avoiding delays or penalties. Here’s how the platform classifies product types:

1. Prohibited Products
2. Invite Only Products
3. Unsupported Products
4. Restricted Products

Prohibited Products

Prohibited products are items that are banned by local laws or regulations and are strictly forbidden on TikTok Shop. Sellers are not allowed to list, promote, share, or sell these products under any circumstances.

Examples of Prohibited Products

Here are some examples of items that are not allowed on TikTok Shop:

• Firearms, Ammunition, and Weapons
• Hazardous and Dangerous Items

Human Body Parts and Human Remains

Adult Products and Services
Illegal Drugs and Drug Paraphernalia
Protected Wildlife and Plants
Security and Privacy
Financial Products and Services
Rough Diamonds

Check the complete list of TikTok Shop prohibited products on the official website.

What Happens If You List a Prohibited Product?

If you list a prohibited TikTok item, your shop may receive a violation notice labeled “Prohibited Products” under the Shop Health Violation Records in Seller Center.

Repeated violations can lead to stricter enforcement actions, referred to as Accumulated Violation (Milestone) Enforcement, which could affect your ability to sell on TikTok Shop.

Unsupported Products

Unsupported products refer to certain types or categories of items that TikTok Shop does not allow to be listed, promoted, shared, or sold on the platform. Even if sellers are legally authorized to sell these items in their region, TikTok Shop does not currently support them due to TikTok shop policies or platform limitations.

Examples of Unsupported Products

While not exhaustive, the following are common examples of unsupported products:

• Medicines and Medical Devices
• Baby and Maternity Products
• Veterinary Products
• Alcohol, Tobacco and E-cigarettes
• Vehicles and Automotive Parts
• Media Products

Here is the detailed list of unsupported products on TikTok Shop

What Happens If You List an Unsupported Product?

If a seller lists an unsupported TikTok item, they may receive a violation notice under “Unsupported Products” in the Shop Health Violation Records within the Seller Center. Repeated violations can lead to stricter penalties through what’s known as Accumulated Violation (Milestone) Enforcement, which may affect the seller’s ability to operate on TikTok Shop.

“Invite-Only” Products

To ensure a safe and trustworthy shopping experience, TikTok Shop limits the sale of certain high-risk or sensitive product categories. These are known as “Invite-only” products.

“Invite-only” products are restricted items that can only be sold by sellers who have been officially approved and onboarded through TikTok Shop’s invitation process. Sellers who have not received an invitation or completed the onboarding process are not allowed to list, promote, or sell products in these categories.

Requirements for Selling “Invite-Only” Products

To gain access to sell these products, sellers must:

• Receive an official invitation from TikTok Shop
• Complete the required onboarding process
• Submit necessary documentation for verification and approval

Only after meeting these conditions will sellers be allowed to list invite-only products on the platform.

Examples of “Invite-Only” Product Categories

Some common examples may include:

• Secondhand fashion, second hand electronics, collectable trading cards
• Food (including fresh, chilled and frozen food)
• Beverages
• Supplements
• Jewellery, Watches and Accessories
• Fresh Flowers and Live Plants
• Power Tools

Visit TikTok Shop’s official website for a detailed “invite only”products list.

Restricted Products

Restricted Products are items that can only be sold on TikTok Shop after obtaining prior approval from the platform. These products are not outright banned, but they do require sellers to go through a formal approval process before they can be listed, promoted, or sold.

TikTok Shop imposes these restrictions to ensure safety, legal compliance, and trust among its users. Selling these items without authorization can lead to account violations and possible penalties.

To view the full list of restricted items, sellers should consult the official TikTok Shop Restricted and Unsupported Products Guidelines, which are regularly updated in the Seller Center.

Listing Requirements for TikTok Shop Restricted Products

Sellers who do not pass the approval process are strictly prohibited from TikTok listing, advertising, or promoting any restricted products on the platform.

Supporting Documents

When applying for approval on TikTok Shop’s restricted categories, documentation is everything. Missing or incorrect files are one of the top reasons applications get delayed or rejected. So what exactly do you need?

Depending on the product, TikTok may ask for:

• Test Reports from third-party labs (like SGS, Intertek)
• Certifications such as CE (for electronics), FDA (for health/beauty), or ISO
• Brand Authorization Letters if you’re not the manufacturer
• Ingredient Lists or Material Disclosures (especially for cosmetics, pet food, or health items
• Clear Packaging Photos with visible warnings or usage guidelines

Before you click submit, double-check your documents are clear, current, and relevant to the product.

Mandatory Attributes

Mandatory Product Attributes refer to the essential details that define a product’s key features and functionality. These attributes not only describe how a product works or what it’s made of but also provide critical information that helps buyers understand what they’re purchasing.

In addition, they play a vital role in highlighting any potential safety concerns, allowing consumers to make well-informed and responsible decisions before completing a purchase.

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Product Safety and Compliance Image

The Product Safety and Compliance image should clearly display all essential safety details, including safety warnings, relevant compliance markings (such as UKCA or CE), and labeling composition.

Make sure that no confidential or sensitive information is shown in the image, as these safety and compliance elements may be visible to buyers and are intended to inform—not disclose private data.

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Examples of Restricted Products & Their Requirements

Restricted products vary widely but typically include:

• Cosmetics and personal care items – May require safety reports and ingredient disclosures.
• Supplements or health-related items – May need certifications, legal approvals, or import licenses.
• Electronics – Could require compliance labels, energy efficiency documentation, or safety standards proof.

Each category of restricted product comes with its own specific set of TikTok Shop listing requirements, so it’s critical to consult the detailed guidelines before proceeding.

What Happens If You List Restricted Products Without Approval?

Sellers who upload unapproved product listing without prior authorization may face disciplinary actions:

• A violation ticket will be issued and recorded in the Seller Center under Shop Health Violation Records. Expert assistance can help you appeal and remove TikTok Shop violations to restore your shop’s health and avoid further penalties.
• Continued or repeated violations can lead to escalating penalties, including TikTok listing restrictions, product removals, or even account suspension.

Always check the Seller Center for the most current policies to ensure your product listings meet TikTok Shop’s standards.

How to Ungate Restricted Category on TikTok Shop: A Step-by-Step Guide

If you’re listing a product on TikTok Shop under a restricted or invite-only category, you’ll need to get special approval first. Fortunately, TikTok makes it easy to request category-level authorization during the product listing process.

Below is a simplified breakdown of how you can apply for permission whether you’re using the desktop Seller Center or the TikTok Shop app.

Applying for Category Approval via Desktop

1. Log in to the Seller Center. From the left-hand navigation menu, click on “Products”, then select “Manage Products.”

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2. Click on “Add Product” to begin creating a new listing.

3. Upload your product images and enter the product name.

4. Proceed to select a category for your product. You can either choose one manually or accept the system’s auto-recommended category.

• If the chosen category is restricted, you will need to request additional permissions.
• This can be done either before or after submitting the TikTok Shop product listing.

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5. If you prefer to apply for category permission before submitting, follow these steps:

• Click on “Apply now” located just below the category field.

• A new window will open with the “Add Category Authorization” page.

• Complete the required steps and then click “Submit.”
• Once done, return to your product listing, fill in the remaining required details, and click “Submit for review.“
  

Sellers who choose to apply for category permission after submitting the listing can do so after clicking “Submit for review.” They will be automatically redirected to Step 5, where they can complete and submit the form for category qualification.

Applying for Category Approval via App

Follow these simple steps to apply for category-level permission directly from the TikTok Shop app:

1. Start by tapping “Add Product” to create a new product listing.

2. Next, upload your product images and enter the product name.

3. Choose the right product category or go with the auto-suggested category.

• If it’s a restricted category, you’ll need to apply for permission either before or after submitting the listing.

4. Once all details are filled in, tap “Submit for Review.”

• A confirmation message will appear, showing that your listing is under review.
  

  

5. To continue the approval process, switch to the Seller Center on the desktop. Go to Products, then click on “Manage Products.”

6. Find the product you just listed, and click the question mark tooltip next to the “Restricted” label.

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7. Click “Apply now.” A new window will open. Complete the steps shown on the Add Category Authorization page, and finally click “Submit” to send your application.

Desktop vs App Breakdown

Step	Desktop	Mobile
1. Start	Seller Center > Products > Add Product	TikTok Shop App > Add Product
2. Category Selection	Manually pick or auto-suggest	Same as desktop
3. Apply for Permission	“Apply Now” before/after submission	Redirect to desktop after submission

What If My Application Is Rejected?

If your request is denied, check the Message Center in the Seller Center. You’ll find specific reasons for rejection. Make sure to revise your application and upload correct or complete documents before trying again.

Common Mistakes That Can Get Your Application Rejected

TikTok’s review process is strict—and for good reason. But many sellers get tripped up by small mistakes that are easily avoidable. Here are the top reasons your request might get denied:

• Submitting blurry, cropped, or unreadable documents
• Using expired or outdated certificates
• Uploading irrelevant documentation (e.g., a CE cert for a food product)
• Mislabeling your product to get around category restrictions

The best way to avoid rejection is to be accurate, transparent, and thorough.

Best Practices Before Listing or Uploading a Product on TikTok Shop

To avoid violations and ensure compliance, follow these best practices before listing any product on TikTok Shop:

1. Familiarize Yourself with TikTok Shop Policies
   Carefully review the Prohibited Products Guidelines, Restricted Products Guidelines, and Unsupported & Restricted Products Guidelines. These outline what items are banned, limited, or not supported on the platform.
2. List Only Safe, Legal, and Compliant Products
   
3. Ensure that your products:
   
   • Meet local laws and regulations
   • Are high-quality and safe for users
   • Fully comply with TikTok Shop’s policies
     
4. Stay Updated with Policy Changes
   TikTok Shop frequently updates its list of prohibited, restricted, and unsupported products. Regularly monitor announcements in the Seller Center to stay informed and maintain compliance.

Best Practices After Approval Of Restricted Products

Got your category unlocked? Great—but your work isn’t over. Here’s how to stay compliant and avoid future issues:

• Stick to the approved category. Don’t try to switch product types later to bypass new restrictions.
• Keep documents updated—especially those with expiry dates.
• Save a backup of your approval and any uploaded certifications.
• Avoid making health or performance claims unless you have the evidence to back them up.

Consistency keeps your listings live and your seller account in good standing.

How to Speed Up the Approval Process

TikTok doesn’t officially promise faster reviews, but experienced sellers say a few smart steps can help you get approved faster:

• Use high-resolution product images with clear angles
• Fill every required field. Don’t leave anything blank
• Submit during off-peak hours (evenings or early mornings often see less traffic)
• Use Chrome browser for a smoother upload experience

A clean, complete application shows TikTok you’re serious and that can make all the difference.

How Category Approval Can Boost Your Sales

Getting access to restricted products isn’t just about compliance, it can also be a huge business advantage.

Here’s how:

• Approved listings often get better search visibility
• You can run ads and participate in campaigns
• Approved sellers look more credible to customers
• High-demand categories (like health or electronics) tend to drive more conversions

So yes, the approval process might take a little time but it’s an investment in your brand’s growth. If you are still unsure about how to ungated restricted category on TikTok Shop or struggling with TikTok Shop product category approval, let Tiksly get you approved fast so you can start selling without delays. We handle the process for you, step by step!

Leave a comment below and our team will contact you asap.

FAQs

1. How do I remove restrictions on TikTok?

• Go to Seller Center > Shop Health > Violation Records to identify the restriction.
• Check the reason for the restriction (e.g., product policy violation, documentation issues).
• Take corrective action:
  • Edit or remove the non-compliant listing.
  • Ensure your product complies with TikTok’s Prohibited and Restricted Products Guidelines.
• Submit an appeal if the option is available.

2. How to get category permission on TikTok Shop?

• While listing a product:
  • Choose the appropriate category (or accept auto-recommendation).
  • If it’s a restricted category, click “Apply now.”
• Complete the Category Authorization form:
  • Upload required documents (e.g., certifications, licenses, product details).
  • Submit the application.
• After approval, proceed to submit the product for review.

3. What is the restricted category on TikTok Shop?

Restricted categories are product types that require TikTok’s approval before being listed. These often include:

• Cosmetics and skincare
• Health supplements
• Electronic devices
• Baby products
• Sexual wellness products
• Pet food and treats

A complete list is available in the Restricted and Unsupported Products Guidelines on the Seller Center.