Ayesha KhanWhen a product video goes viral on TikTok, thousands of people may be ready to buy. But if your shop isn’t set up or your listings aren’t prepared, all that attention can slip away.
Viral moments are powerful, but they only matter if you’re ready to turn them into sales. With the right setup, you can catch that momentum, boost your revenue, and turn new buyers into loyal customers.
TikTok has become much more than a place for content. In 2024, TikTok Shop generated nearly $9 billion in U.S. sales, a huge leap from the year before. For brands, this growth is full of opportunity, but it also brings challenges.
How do you make sure your shop is ready?
How do you keep up with TikTok’s fast trends, creators, and algorithms while still running your business?
And most importantly, how do you advertise in a way that actually converts?
That’s the point where TikTok Shop agencies, through specialized TikTok Shop Ads services, can back you up. These agencies not only handle setup and product optimization but also specialize in advertising that feels native to TikTok.
In this guide, we’ll walk you through nine of the best TikTok Shop agencies and how they can help your brand grow on one of the most powerful e-commerce platforms today.
But, first let’s understand how advertising works on TikTok.
Core Advertising Mechanisms on TikTok Shop
If you want to make the most of TikTok Shop, you need to understand how its ads work. TikTok gives you a wide range of placements designed to boost discovery and sales. You’ve probably seen some of them already including In-Feed Ads, TopView Ads, Branded Effects, Brand Takeovers, and even Branded Hashtag Challenges.
On top of that, you also get formats built specifically for shopping, like Shop Ads and LIVE Shopping Ads, which pull products straight from your TikTok Shop so people can buy directly.
There are also more advanced options. Collection Ads let you build an in-app catalog so users see personalized product recommendations based on what they’ve engaged with. And TikTok has even introduced GMV Max Ads. It is an AI-powered solution built to turn every piece of content, whether it’s affiliate-driven, organic, or paid, into extra sales for your shop.
But here is one important thing you need to remember:
TikTok advertising only works when it feels natural. The algorithm rewards content that looks and feels authentic, not like a traditional ad. That means your campaigns need to blend seamlessly into the For You Page experience. If they feel disruptive or salesy, people will scroll right past.
This is why agencies stress the importance of authentic, trend-driven content. TikTok moves fast, and ad creatives can burn out quickly, so you constantly need fresh, platform-native content to keep results strong. Moreover, User-Generated Content (UGC) and influencer collaborations are especially powerful because they feel trustworthy and engaging, not forced.
So, if you’re running ads on TikTok Shop, all you need to do is lean into native content, stay on top of trends, and keep testing new creatives. That’s what will turn attention into actual sales.
Essential Services Offered by TikTok Shop Agencies
When you’re looking to grow on TikTok Shop, the right agency can make all the difference. These agencies handle everything from setting up your shop to optimizing it for long-term success, so you can focus on your products and customers.
Account Setup & Management
Getting your TikTok Shop up and running can feel overwhelming, but agencies simplify the process for you. They’ll guide you through merchant registration, confirm your account, choose the right business category, and set up details like shipping and currency preferences. They even help with tax compliance, so you avoid common mistakes that could slow you down.
Once your shop is live, agency work does not end here. They take care of the day-to-day management, often through dedicated TikTok Shop Virtual Assistants to keep your account running smoothly and performing at its best.
Plus, they handle integrations with platforms like Shopify and Amazon, making product syncing and order fulfillment seamless for your business.
Content Creation & Optimization (UGC, Shoppable Videos)
On TikTok, your content is everything. Agencies help you create videos that stop the scroll and spark interest in your products. They make sure your product listings are optimized with the right categories, eye-catching thumbnails, clear titles, and engaging descriptions so your brand gets found on TikTok search, live streams, and videos.
A big part of this is User-Generated Content (UGC). Agencies often team up with micro-influencers to produce authentic content that feels natural on TikTok while building trust and engagement. They help you connect with the right influencers who not only align with their brand voice but also drive real sales growth.
They also specialize in shoppable videos and live shopping, weaving your products directly into real-time stories and broadcasts that connect with audiences in the moment.
Since TikTok moves fast and content fatigue sets in quickly, agencies know how to keep fresh, native-style videos flowing so your brand stays relevant and visible.
Paid Media Strategy & Optimization
Running ads on TikTok isn’t just about boosting posts — it’s about building a smart, full-funnel strategy. Agencies help you plan budgets, choose the right ad placements like In-Feed Ads, TopView, and Shop Ads, and manage campaigns in real time to cut down wasted spend while improving Return on Ad Spend (ROAS).
They also use precise audience targeting based on demographics, interests, behaviors, and even device types. A favorite tactic is using Spark Ads, which take your best-performing organic content and give it paid reach. This way, ads feel authentic while still scaling to a bigger audience.
The real secret is how paid and organic work together. TikTok rewards content that feels natural and genuine, so agencies often build campaigns around influencer-led or user-generated content. When organic posts perform well, paid ads amplify them to the right audience, creating a cycle where trust drives conversions and paid spend stretches further.
Inventory & Operations Management
Some agencies go beyond ads and content, supporting the behind-the-scenes operations that keep your TikTok Shop running. This includes inventory tracking, unit-level recommendations, and managing Fulfilled by TikTok (FBT) shipments. They also help troubleshoot issues like stranded inventory and provide strategies to improve sell-through rates.
Data Analytics & Performance Tracking
Numbers matter, and agencies make sure you have the right ones. They track everything from product performance and creator ROI to sales impact, often with custom dashboards and real-time reporting. This allows for quick adjustments that keep campaigns efficient and profitable.
The best agencies lean on advanced analytics and AI to stay ahead of TikTok’s fast-moving trends. With creative fatigue setting in quickly, real-time data helps predict what will work, spot short-lived trends, and refine targeting on the go. Agencies like Harvest Group, NoGood, and Viral Nation highlight their AI-driven insights and custom tools because they help brands reduce wasted ad spend and maximize ROI.
On a platform as dynamic as TikTok, this agility is what turns campaigns from “just running” into continuously optimized growth engines.Concerns play a huge role in driving sales on TikTok, and agencies make those connections happen for you. They link your brand with the right creators, from small niche influencers to big names, and handle everything from outreach and negotiations to content coordination.
Agencies also manage TikTok’s built-in Affiliate Program, which lets you partner with thousands of creators who earn commission for every sale they generate. This expands your reach while keeping your costs performance-based.
To find the best partners, agencies often tap into TikTok’s Creator Marketplace (TTCM), using detailed insights like reach, engagement, views, and audience demographics to match your brand with creators who can truly move the needle.
Best Agencies for TikTok Shop Advertising
Here are some of the top TikTok Shop agencies that can help you grow your sales with effective advertising strategies.
1. Tiksly
Tiksly, founded in 2023, positions itself as a dedicated TikTok Shop agency with a clear mission, helping brands succeed on the platform. As TikTok Shop grew quickly, the team noticed how many businesses were struggling to navigate its fast pace and unique setup, and they stepped in to bridge that gap.
Tiksly’s services are all-encompassing. They manage everything for their clients, from creating “scroll-stopping videos” and optimizing product listings to running high-performing ad campaigns. They handle the nitty-gritty details, like setting up accounts, managing influencer outreach, and even helping with tricky issues like policy violations and product category approvals. This lets brands focus on their business while Tiksly handles the complex world of TikTok Shop operations.
It’s worth noting that while Tiksly’s services directly address common pain points, like the platform’s infamous bugs and lack of human support, the agency is still building its public portfolio.
Although the agency is fairly new, their TikTok case studies show how they’ve already helped clients boost sales in practical and measurable ways.
2. Harvest Group
As a certified TikTok Shop Partner, Harvest Group has a comprehensive approach that integrates TikTok advertising into a broader retail strategy. They don’t just focus on TikTok in isolation; they aim to boost sales across all your channels.
Their “Harvest Group Way” strategy is all about aligning TikTok efforts with your bigger business goals. They handle everything from daily account management and e-commerce integrations with platforms like Shopify to optimizing inventory and managing Fulfill by TikTok (FBT) shipments. They’re masters of data analysis, using it for everything from A/B testing to affiliate outreach and trend analysis.
While they have a solid reputation and are praised for their strategic expertise, specific, quantifiable success stories directly related to their TikTok Shop clients are not as prominent in the public material. However, their status as a certified partner gives them unique access to TikTok’s internal resources, ensuring they can onboard brands faster and get early access to new features.
3. Viral Nation
Viral Nation is an award-winning global digital and social innovation group. Starting out as a leading influencer marketing agency, they’ve grown into a full-blown powerhouse that uses proprietary AI-driven technology to get serious results. They’re experts at everything from vetting influencers to predicting campaign outcomes and optimizing campaigns in real time.
Viral Nation offers a complete, end-to-end service, covering strategy, creative production, influencer partnerships, and paid media optimization. Their client list includes big names like 7-Eleven, The Coca-Cola Company, and Uber.
They have the numbers to back up their claims, reporting an average 7x increase in return on ad spend (ROAS) and a 42% average reduction in customer acquisition cost (CAC). They even helped Chegg, a technology company, achieve a massive 472% growth in their TikTok channel, along with over 477 million views. Clients love their all-in-one model, which means you don’t have to hire multiple agencies to get the job done.
4. Ubiquitous
Ubiquitous is an influencer marketing powerhouse that excels in running campaigns across TikTok, Instagram, and YouTube. Their secret sauce is a data-backed, performance-driven approach. They have a massive network of over 4,000 verified creators with a combined following of over 4 billion people!
They offer end-to-end campaign management and have a special talent for turning top-performing user-generated content (UGC) into powerful paid ads. This allows them to target specific audiences and optimize for conversions. They’ve worked with everyone from startups to Fortune 500 companies, with a case study for a Lyft campaign resulting in 8.1 million views and a spike in Google searches.
5. Blue Wheel Media
Another accredited TikTok Shop Partner, Blue Wheel Media, is all about turning TikTok accounts into a “revenue-generating asset.” They offer a full suite of services, including creative content development, community management, influencer collaborations, and operational support from Seller Center setup to inventory updates.
What sets them apart? Their team includes former TikTok employees, giving them “insider expertise.” They offer a “white glove service” for select partners, providing hands-on support and a focus on sustainable growth. They have a strong track record with some impressive numbers. For a brand called IQBAR, they helped achieve a 722% increase in Quarter-over-Quarter (QoQ) revenue on TikTok and a 74% increase in new customer revenue. For John Frieda, they generated over 6.88 million impressions in just 90 days from affiliate content.
6. NoGood
As a pioneering U.S. ByteDance partner, NoGood is a prominent TikTok studio specializing in unique, tailored content strategies. They focus on crafting authentic videos that truly resonate with the target audience.
Their “TikTok Growth Studio” uses an “experiment-learn-scale” model, supported by proprietary analytics. They advocate for a synergistic approach, where organic and paid strategies work together to maximize results. Their status as the first ByteDance partner in the U.S. suggests they have unparalleled access and understanding of the platform. They’ve helped brands like JVN Hair achieve a 298% increase in revenue and assisted Culligan, a B2B brand, in “cracking TikTok” to gain 54,000 followers and 44 million views.
7. The Influencer Marketing Factory
The Influencer Marketing Factory is a TikTok Badged Marketing Partner and a true leader in the influencer space. They’ve been recognized as one of America’s fastest-growing private companies.
They’re known for their data-driven approach and a focus on creating authentic strategies that connect with Gen Z and Millennial audiences. Their in-house creative team and ad optimization expertise are key strengths. They’ve driven phenomenal results, including helping Canvas Beauty achieve a record-breaking $1 million in sales on TikTok Live, with P. Louise set a new record at over $2 million in a single 12-hour livestream.
8. Clicks Talent
Clicks Talent is a full-service agency with an extensive network of over 50,000 influencers across 26 countries. They are all about delivering high-quality, professional viral content.
They have a unique offering called a “contest package” for internal creator contests with “guaranteed results.” They also offer services like buying social media accounts to help clients quickly expand their digital footprint.
They’ve executed large-scale campaigns for brands like Amazon Music, which saw 21 million total reach, and helped the social media app Hakuna drive 5,000 new users monthly and $4 million in revenue.
9. House of Marketers
Co-founded by Inigo Rivero, one of the first TikTok EMEA employees, House of Marketers brings unparalleled “insider expertise” to the table. As an Official TikTok Agency Partner, they offer a unique TikTok Ads Manager Account rental service that allows clients to target 61 countries with uncapped media spend, directly addressing a major pain point for many advertisers.
They believe TikTok campaigns are currently yielding superior results due to highly engaged communities and a highly accurate algorithm. Their clients consistently praise their performance-driven approach and creative content, with one success story reporting a 1200% increase in monthly orders for a client.
Conclusion
TikTok Shop has reshaped e-commerce by blending entertainment with instant shopping. To succeed here, the right agency can make all the difference. Certified partners like Harvest Group, Blue Wheel Media, NoGood, The Influencer Marketing Factory, and House of Marketers bring insider tools and early platform access. Global giants like Viral Nation and Ubiquitous are excellent for large-scale influencer-driven campaigns.
But if you’re looking for a dedicated TikTok Shop partner that lives and breathes the platform, Tiksly is one of the best choices right now. They may be a newer player, but their focus on tackling seller pain points head-on makes them a trusted partner for brands that want to grow without getting stuck in TikTok’s complexities.
Choosing the right TikTok Shop agency means working with a team that understands the platform’s fast pace and can help your brand stay ahead while scaling sustainably. Contact us to book your 1:1 TikTok Shop consultation.
FAQs
What is the best agency for TikTok Shop?
There isn’t a single “best” agency for everyone. The right one depends on your goals, budget, and the type of products you’re selling. Agencies like Tiksly, House of Marketers, and The Influencer Marketing Factory are often highlighted for their TikTok Shop expertise.
How to choose a TikTok agency?
Look at their track record with TikTok Shops, check case studies, and see if they’ve worked with businesses similar to yours. Pay attention to how they handle strategy, creative content, and ad optimization. The right agency should understand both TikTok culture and e-commerce.
How do you get people to promote your TikTok Shop?
You can work with influencers directly or through an agency. Many TikTok Shop agencies also offer creator partnerships, where they connect you with influencers who can authentically promote your products to their audience.
What’s the biggest agency on TikTok?
While “biggest” can mean different things, agencies like House of Marketers and The Influencer Marketing Factory are well-known globally for TikTok campaigns. However, newer players like Tiksly are quickly building a strong reputation by focusing exclusively on TikTok Shop growth.
